Uburyo bumwe bwiza bwo gukoresha Google Ads

Ese ubabazwa no gukoresha Google Ads?

Ese wumva Google Ads yahindutse ikiraro cy'amafaranga ku bucuruzi bwawe?

Iki gitekerezo gikunze kugaragara cyane mu banyamwuga bato, baciriritse ndetse n'abanini. Numara umwanya usoma urubuga rwo kuri interineti cyangwa ibiganiro by'abashinze ubucuruzi, uzabona ibirego bimwe bigaruka kenshi: Google Ads yabaye ingorabahizi, itwara igihe kinini, kandi irushaho guhenda.

Ndetse n'ibigo byahoze bigira inyungu kuri Google Ads ubu bigaragaza ko byacitse intege. Benshi bavuga ko "hari icyahindutse," ibikorwa byo kwamamaza byahoze bikora ntibigikora, ibiciro bikomeje kwiyongera, kandi inyungu ku ishoramari ntikibaho.

Mu banyamwuga bato n'abaciriritse, hari igitekerezo rusange cyagaragaye: Google Ads ubu ikunda amasosiyete akomeye gusa.

Igihe cy’ubucuruzi buto, bufite ingengo y’imari nto kandi busobanukiwe neza ibyamamaza kuri interineti, cyashoboraga gukora ubukangurambaga buhora bubyara inyungu, gisa nkaho cyarangiye.

Muri iki gihe, guhangana neza akenshi bisa nkaho bisaba ingengo y'imari nini cyane n'ubushake bwo kwakira igihombo mu gihe kirekire, igihombo kidashobora kugerwaho ku bigo byinshi bito n'ibiciriritse.

Ntibishoboka kuvuga niba Google ikora nkana ku bigo binini gusa. Ariko, ukuri kugaragara ni uko: ubucuruzi buto cyangwa buciriritse bwinjiye muri Google Ads muri iki gihe bufite ingengo y'imari ntoya burimo gukora ku ntege nke zikomeye, kandi akenshi zidashobora gutsindwa.

Niba iri suzuma ari ukuri, igisubizo cyumvikana ku mucuruzi ufite gahunda si ugukomeza gukora nk'uhubutse, ahubwo ni ukugabanya igihombo hakiri kare no gushyira igihe n'imari mu buryo bushoboka, bushobora gupimwa, kandi bwemejwe n'amateka.

None se ni iyihe nzira imwe rukumbi nziza kuruta Google Ads?

Uburyo bumwe bwiza bwo gukoresha Google Ads si uguhitamo gusa gukoresha urubuga rwo kwamamaza.

Amatangazo ya Facebook, Microsoft Ads, n'izindi nzira zishyurwa akenshi ziza n'ibibazo bimwe: izamuka ry'ibiciro, uburyo bwo gukoresha algorithms butagaragara neza, uburyo buhoraho bwo kunoza imikorere, no gukomeza kwishingikiriza ku mbuga zikoresha ikoranabuhanga, aho inyungu zazo zidahuye n'iz'ibigo bito n'ibiciriritse.

Ikindi kandi, SEO y’umwimerere si yo nzira nziza ku bigo byinshi. Nubwo SEO ishobora kugira imbaraga, ukuri ni uko ba nyiri ubucuruzi buto n’ubuciriritse benshi badafite umwanya, inyungu, cyangwa kwihangana kugira ngo bakomeze kwandika, gutunganya, kwamamaza no kubungabunga ibikubiye mu nyandiko mu gihe cy’amezi menshi, cyangwa se imyaka myinshi, mbere yuko umusaruro ugaragara.

Uburyo bumwe bwiza bwo gukoresha Google Ads ni ugucuruza ibicuruzwa hanze y'igihugu.

Kwamamaza ibicuruzwa biva hanze ni bwo buryo bwa kera kandi bwizewe bwo kubona abakiriya. Ni uburyo ubucuruzi bwagiye butera imbere kuva ubucuruzi bwatangira, kandi ni bwo buryo bukoreshwa n'amasosiyete menshi akomeye ku isi kugira ngo bubake ubwami bwabo kandi bukomeze iterambere ritegerejwe kandi rirambye kugeza uyu munsi.

Mu by’ukuri, kwamamaza hanze akenshi ni itandukaniro rigaragara hagati y’ubucuruzi buto bwo mu gace runaka budakura cyane n’ikigo kinini mu nganda imwe gihora cyegukana konti nyinshi kandi kikubaka urutonde rukomeye rw’abakiriya b’ubucuruzi bafite ubwiza bwo hejuru.

Uyu wa nyuma yari afite ubuhanga n'ubumenyi mu bijyanye no kwamamaza mu buryo buhamye kandi buhoraho. Uyu wa mbere yakomeje kwishingikiriza ku mbuga zamamaza zitazwi neza, yizeye ko algorithme zizatanga abakiriya mu izina rye.

Igenzura rigaruka kuri nyir'ubucuruzi, kure y'urubuga, rigashyirwa muri sisitemu zishobora gupimwa, kunozwa no kwagurwa.

Ingero z'ibigo bikomeye byubatswe hakoreshejwe iyamamazabikorwa risohoka

IBM yubatswe ku rufatiro rw'ubucuruzi bujyanye n'amahame karemano mbere yuko habaho kwamamaza kwa none cyangwa kwamamaza kuri interineti. IBM yashinzwe mu 1911, yakuze mu kumenya abakiriya b'ubucuruzi, kubigisha ikoranabuhanga rigoye, kugaragaza agaciro gasobanutse, no kubona amasezerano y'igihe kirekire.

Iyi gahunda yasubiwemo mu buryo busanzwe mu myaka ibarirwa muri za mirongo. IBM ntiyabaye ikirango cyizewe ku isi mbere yo gukurura abakiriya; ahubwo yabaye ikirango kuko yahoraga isohoka kandi igatsindira abakiriya binyuze mu kwegera abantu mu buryo butaziguye. Nyuma y'imyaka myinshi yo gusohora ibicuruzwa, ni bwo hatangiye gukurikiraho icyifuzo cy’abashyitsi n’abashyitsi ndetse no kumenya ikirango.

Nyuma y’imyaka ibarirwa muri za mirongo, Oracle yakurikije inzira nk’iyo. Iyi sosiyete yamenyekanye cyane kubera umuco wayo wo kugurisha ibicuruzwa biva hanze no gukoresha uburyo bukabije bwo guhamagara abantu. Aho kwishingikiriza ku kwamamaza, kuvumbura, cyangwa gushakisha ibicuruzwa biva hanze, Oracle yubatse ubucuruzi bwayo mu buryo busanzwe, yibanda ku bafata ibyemezo mu buryo butaziguye ku bigo, igakomeza kubahuza, kandi igasoza amasezerano akomeye kandi afite agaciro gakomeye.

Ni ngombwa kandi kumenya ko IBM na Oracle byombi bikomeje kwishingikiriza ku kugurisha hanze muri iki gihe.Nubwo ingamba zabo zo kwamamaza zateye imbere, kwegera abaturage mu buryo bwihuse biracyari ingenzi mu buryo bakora umuyoboro no kubona abakiriya bashya b’ibigo. Mu yandi magambo, kwamamaza hanze ntabwo byari uburyo aya masosiyete yubatswe gusa, ahubwo ni igice cy’ingenzi cy’uburyo akura.

Igipimo n'ingaruka zihuse zo kwamamaza hanze

Mu buryo bwiza, ni ibigo bingahe by’ubucuruzi byiza cyane bishobora kubona inyungu mu buryo bufatika muri Google Ads mu gihe cy’umunsi umwe? Kimwe? Bitanu? Icumi?

Kandi nubwo ibyo bintu byagerwaho, ni ikihe giciro nyakuri, haba mu matangazo no mu gihe gisabwa kugira ngo habeho gucunga, gukurikirana no kunoza ibikorwa byo kwamamaza?

Kwamamaza hanze bikora mu buryo butandukanye rwose.

Iyo ubucuruzi buvuye hanze, bushobora kuvugana cyangwa guterefona kuri imeri cyangwa ndetse bugasura abantu benshi, rimwe na rimwe amagana, bafata ibyemezo nyabyo muri iki gihe.Ndetse n'ibikorwa icumi gusa byo gufasha abantu ku munsi, bikorwa mu buryo bunoze kandi buri gihe umunsi ku wundi, bishobora kwiyongera ku muvuduko ufatika uko igihe kigenda gihita.

Si ko ubutumwa bwose cyangwa guhamagara bigomba gutuma ibicuruzwa bigurishwa ako kanya kugira ngo bigire agaciro. Buri buryo bwo kugeza amakuru buracyafite intego y'ingenzi: bumenyekanisha ikigo cyawe, bugahuza ikirango cyawe n'igisubizo cyihariye, kandi bukagushyira mu bitekerezo by'umukiriya ushobora kuba umukiriya.

Ibyo ni ukwerekana ubucuruzi mu buryo bwabwo bwose, atari ugufunga gusa ibicuruzwa, ahubwo no kwemeza ko iyo umuntu uteganya ibicuruzwa atekereje ku gicuruzwa cyangwa serivisi runaka mu gihe kizaza, azakuzirikana.

Gusohoka ntabwo bitegereza icyifuzo, bitanga ikimenyane, imbaraga, n'amahirwe ako kanya.

Uburyo bwo Gutangira Gukora Ubucuruzi Buturutse Hanze Uyu Munsi

Niba wemera ko kwamamaza hanze atari ingirakamaro gusa, ahubwo akenshi ni ibintu byoroshye kumenya kurusha gukoresha Google Ads, ikibazo gikurikiraho ni iki: utangira ute?

Kwamamaza neza bitangirana n'ikintu kimwe cy'ingenzi gisabwa: kubona amakuru nyayo kandi meza yo guhamagara abacuruzi.

Niyo mpamvu twubatse Urutonde rw'ibigo byo muri Amerika bifite abantu bashobora kuvuganaho .

Ni urutonde rwuzuye rw'ibigo birenga miliyoni 3 byo muri Amerika, birimo aderesi z'ubucuruzi, nimero za terefone, abantu bashobora kuvugana kuri imeri, imbuga za interineti, ibyiciro by'inganda, n'amakuru arambuye ku bunini n'ubwiza bw'isuzuma rya interineti.

Amakuru aguha uburenganzira bwo kugera ku mubare munini w’ibigo nyabyo ushobora gushyikirana nabyo mu buryo burambuye, bigufasha kwerekana ikigo cyawe no kwerekana neza ibicuruzwa cyangwa serivisi zawe ku bafata ibyemezo.

Ku giciro cya rimwe cya $100, Urutonde rw'ibigo bya USA hamwe n'abantu baguhamagara rutanga igikoresho gifatika kandi gishobora kwaguka cyo kubaka sisitemu yo gusohoka ishyigikira iterambere ritegerejwe kandi ikagusubiza mu buyobozi bw'abaguzi.

Niba ngura amakuru uyu munsi, nayakoresha nte?

Amakuru yacu ashobora gushyirwa muri CRM iyo ari yo yose isanzweho. Niba ukunda gushyiraho ibintu byoroshye, ushobora no gukoresha amakuru mu buryo butaziguye muri Excel cyangwa CSV uko yatanzwe.

Uko imiterere wahisemo yaba iri kose, ikintu cy'ingenzi mu kugera ku musaruro ni uguhora ukorera hanze, byaba ari uguhamagara, kohereza ubutumwa kuri imeri, kohereza ubutumwa, gusura imbonankubone, cyangwa kuvugana n'abandi binyuze ku mbuga za interineti z'ikigo.Iyo ibikorwa byo kugeza ku baturage bikorwa buri munsi kandi mu buryo busanzwe, imibare iragenda yiyongera uko igihe kigenda gihita.

Hamwe n'amakuru meza n'icyitegererezo nyacyo, ishoramari rya $100 rishobora kuba ishingiro ry'uburyo bwo gusohora ibicuruzwa bukomeza kwiyongera uko igihe kigenda gihita.

Ibyo ni byo byiringiro byacu, kandi ni byo byacu ubutumwa muri IntelliKnight, kugira ngo iguhe amakuru ukeneye kugira ngo ugire icyo ugeraho.