Imwe Chete Yakanakisisa Inoshandiswa Pane Zviziviso zveGoogle

Uri kushushikana here nekushandisa Google Ads?

Zvinoita sekunge Google Ads yava dambudziko guru kubhizinesi rako here?

Mafungiro aya akajairika pakati pevaridzi vemabhizinesi madiki, epakati, uye kunyange makuru. Kana ukapedza nguva uchiverenga maforamu epamhepo kana hurukuro dzevakatanga bhizinesi, uchaona zvichemo zvakafanana zvichidzokororwa kakawanda: Google Ads yave yakaoma, inotora nguva, uye inodhura zvakanyanya.

Kunyangwe mabhizinesi aimbowana purofiti neGoogle Ads iye zvino anoratidza kusafara. Vazhinji vanoti "chimwe chinhu chakachinja," mishandirapamwe yaimboshanda haichashandi, mitengo iri kuramba ichikwira, uye purofiti yekudyara haichawanikwe.

Pakati pevaridzi vemabhizinesi madiki nepakati, pane fungidziro yakafanana yakabuda: Google Ads ikozvino inofarira makambani makuru chete.

Nguva iyo bhizinesi diki, rine bhajeti shoma uye kunzwisisa kwakasimba kwekushambadzira paindaneti, raigona kuita mishandirapamwe inowana pundutso nguva dzose inoita seyapera zvakanyanya.

Nhasi uno, kukwikwidzana zvinobudirira kunowanzoita sekunge kunoda bhajeti rakakura uye kuda kugamuchira kurasikirwa kwenguva yakareba, kurasikirwa kusingagoneke kumakambani mazhinji madiki nepakati.

Hazvigoneki kutaura kana Google iri kungobatsira makambani makuru nemaune. Zvisinei, chokwadi chinoramba chakafanana: bhizinesi diki kana repakati rinopinda muGoogle Ads nhasi rine bhajeti shoma riri kushanda padambudziko guru, uye kazhinji risingakundike.

Kana ongororo iyi iri chaiyo, mhinduro ine musoro yemuridzi webhizinesi ane hunhu hwakanaka haisi yekuramba achifunga, asi kuderedza kurasikirwa nekukurumidza uye kuisa nguva nemari muzvikamu zvinogoneka, kuyerwa, uye zvakaratidzwa kare.

Saka Ndeipi Imwe Nzira Yakanakisisa Yekutsiva Google Ads?

Imwe nzira yakanakisisa yekusarudza Google Ads haisi kungochinja kuenda kune imwe puratifomu yekushambadzira.

Zviziviso zveFacebook, Zviziviso zveMicrosoft, nedzimwe nzira dzinobhadharwa dzinowanzouya nematambudziko akafanana: mitengo iri kukwira, maalgorithms asingaonekwe, kugadzirisa nguva dzose, uye kuvimba nemapuratifomu ayo zvinokurudzira hazvienderane nezvinoitwa nemabhizinesi madiki nepakati.

Uye SEO yemhando yepamusoro haisi imwe nzira yakanakisisa yemakambani mazhinji. Kunyange zvazvo SEO ichigona kuva nesimba, chokwadi ndechekuti varidzi vemabhizinesi madiki nepakati havana nguva, kufarira, kana mwoyo murefu wekunyora, kugadzirisa, kusimudzira, uye kuchengetedza zvirimo kwemwedzi, kana kunyange makore, zvisati zvabuda mhedzisiro ine musoro.

Imwe nzira yakanakisisa yekushandisa Google Ads ndeyekushambadzira kwekunze.

Kushambadzira kwekunze ndiyo nzira yekare uye yakasimbiswa yekutenga vatengi. Ndiyo nzira iyo mabhizinesi akakura kubva pakutanga kwekutengeserana, uye ndiyo nzira imwechete inoshandiswa nemakambani mazhinji makuru pasi rose kuvaka humambo hwavo uye kuchengetedza kukura kunofungidzirwa uye kwakakura kusvika nhasi.

Kutaura zvazviri, kushambadzira kwekunze kazhinji ndiko kunonyanya kusiyanisa bhizinesi diki remuno risingambokuri kupfuura denga rakati nekambani hombe muindasitiri imwecheteyo inogara ichiwana maakaundi akawanda uye ichivaka portfolio yakasimba yevatengi vebhizinesi repamusoro.

Wekupedzisira uyu aive nyanzvi yehunyanzvi nesainzi yekushambadzira kwakarongeka uye kwakasimba. Wekutanga akaramba achivimba nemapuratifomu ekushambadzira asina chokwadi, achitarisira kuti maalgorithms aizounza vatengi panzvimbo yavo.

Outbound inodzosera simba rekutonga kumuridzi webhizinesi, kure nemapuratifomu, uye kuenda kumasisitimu anogona kudzokororwa anogona kuyerwa, kunatswa, uye kukwidziridzwa.

Mienzaniso yeMakambani Makuru Akavakwa Achishandisa Outbound Marketing

IBM yakavakirwa pahwaro hwekutengesa zvinhu zvinobuda kunze kwenguva refu kushambadzira kwemazuva ano kana kushambadzira kwedhijitari kusati kwavapo. Yakavambwa muna 1911, IBM yakakura nekutsvaga vatengi vemabhizinesi, kuvadzidzisa matekinoroji akaomarara, kuratidza kukosha kwakajeka, uye kuwana zvibvumirano zvemabhizinesi zvenguva refu.

Maitiro aya akadzokororwa zvakatevedzana kwemakumi emakore. IBM haina kutanga yava kambani inovimbwa pasi rose yozotanga yakwezva vatengi; yakava kambani nekuti yaigara ichibuda uye ichiwana vatengi kuburikidza nekusvika zvakananga. Mushure memakore ekushanda kwemakambani ekunze ndipo pakazotanga kudiwa kwemakambani ekunze uye kuzivikanwa kwemakambani ekunze.

Oracle yakazoteverawo nzira yakafanana nemakumi emakore gare gare. Kambani iyi yakazozivikanwa netsika yayo yekutengesa inobuda kunze uye nzira yayo yekukurumidza yekufonera vanhu vasingazive zvavanoda. Pane kuvimba nekushambadzira, kuwana zvinhu zvitsva, kana kuda zvinhu zvinouya, Oracle yakavaka bhizinesi rayo nenzira yechinyakare, nekutarisa zvakananga kune vanoita sarudzo dzemabhizinesi, kuvabatanidza nguva dzose, uye kupedzisa zvibvumirano zvakaoma, zvinokosha.

Zvakakoshawo kuziva kuti IBM neOracle dziri kuramba dzichivimba nekutengesa zvinhu zvinobuda kunze kwenyika nhasi.Kunyange hazvo nzira dzavo dzekushambadzira dzachinja, kufambira mberi kwebhizinesi kuchiri chinhu chakakosha pakugadzira kwavo vatengi vatsva uye kuwana vatengi vatsva vebhizinesi. Nemamwe mashoko, kushambadzira kwemakambani ekunze kwaisangova kuvakwa kwemakambani aya chete, asi kuchiri chikamu chikuru chekukura kwawo.

Chiyero uye Mhedzisiro Yekukurumidza Yekushambadzira Kwekunze

Kana zviri nani, makambani madiki kana epakati anogona kuwana mabhizinesi mangani emhando yepamusoro kubva kuGoogle Ads muzuva rimwe chete? Rimwe chete here? Mashanu here? Gumi here?

Uye kunyangwe kana mikana iyoyo ikaonekwa, mutengo chaiwo chii, mukushambadzira uye munguva inodiwa kutarisira, kutarisa, uye kugadzirisa mishandirapamwe nguva dzese?

Kushambadzira kwekunze kunoshanda nenzira yakasiyana zvachose.

Nekubuda kwebhizinesi, bhizinesi rinogona kutaura kana kutumira email kana kutoshanyira makumi, dzimwe nguva mazana, evanhu vanoita sarudzo nhasi.Kunyangwe mabasa gumi chete ekubatsira vanhu pazuva, anoitwa zvakarongeka uye nguva dzose zuva nezuva, anogona kuwedzera nekukurumidza nekufamba kwenguva.

Hazvisi zvese email kana kufona zvinofanirwa kukonzera kutengeswa nekukurumidza kuti pave nemutengo. Kusvika kwega kwega kuchiri nebasa rakakosha: kunosuma kambani yako, kunobatanidza brand yako nemhinduro chaiyo, uye kunokuisa mupfungwa dzemutengi angangovepo.

Ikoko ndiko kushambadzira kwakachena, kwete kungovhara kutengesa chete, asi kuve nechokwadi chekuti kana munhu anotarisira kutenga achifunga nezvechigadzirwa kana sevhisi mune ramangwana, anofunga nezvako.

Kubuda hakumiriri kudiwa, kunogadzira ruzivo, simba, uye mukana ipapo ipapo.

Nzira Dzekutanga Kuita Outbound Marketing Nhasi

Kana muchibvumirana kuti kushambadzira kwekunze hakungoshandi chete, asi muzviitiko zvakawanda zvinogoneka kupfuura kushandisa Google Ads, mubvunzo unotevera uri nyore: unotanga sei?

Kushambadzira kunobudirira kunotanga nechimwe chinhu chakakosha: kuwana ruzivo rwechokwadi uye rwemhando yepamusoro rwekutaurirana kwebhizinesi.

Ndosaka takavaka Rondedzero yeMakambani eUSA ane Vanhu Vaanogona Kubatana Navo .

Idhata yakazara yemabhizinesi ekuAmerica anopfuura mamiriyoni matatu, ine kero dzebhizinesi, nhamba dzefoni, vanhu vanobata email, mawebhusaiti, zvikamu zveindasitiri, uye ruzivo rwakadzama nezvehuwandu uye hunhu hweongororo yepamhepo.

Dataset iyi inopa mukana wekuwana mabhizinesi chaiwo asina muganho aunogona kusvika kwavari nenzira yakarongwa, zvichikubvumidza kuti uzivise kambani yako uye kuratidza zvigadzirwa kana masevhisi ako zvakajeka kune vanoita sarudzo.

Nemutengo wekamwe chete wemadhora zana, USA Company List with Contacts inopa chishandiso chinoshanda, chinogona kukura chekuvaka sisitimu yekubuda inotsigira kukura kunofungidzirwa uye inokubatsira kuti udzoke pakutonga kwekutenga vatengi.

Kana ndikatenga Dataset nhasi ndingaishandisa sei?

Datasets edu anogona kubatanidzwa mune chero CRM iripo. Kana uchida setup iri nyore, unogona zvakare kushandisa data racho zvakananga muExcel kana CSV format sezvainounzwa.

Pasinei nerudzi rwemafomati aunosarudza, chinhu chikuru chinoita kuti uwane mhinduro ndeyekuita zvinhu zvinobuda nguva dzose, kungave zvichireva kufona, kutumira email, kutumira tsamba, kushanyirana, kana kutaura nevanhu kuburikidza nemawebhusaiti ekambani.Kana kuparidzira vanhu kuchiitwa zuva nezuva uye nenzira yakatarwa, nhamba dzinowedzera nekufamba kwenguva.

Neruzivo rwepamusoro-soro uye chirango chaicho, mari yekudyara yemadhora zana inogona kuva hwaro hwehurongwa hwekubuda hunozowedzera kukosha nekufamba kwenguva.

Ndiyo tariro yedu, uye ndiyo tariro yedu basa IntelliKnight, kuti ikupe ruzivo rwaunoda kuti ubudirire.