Eyona ndlela ilungileyo yokukhetha iintengiso zikaGoogle

Ngaba udiniwe kukusebenzisa iiNtengiso zikaGoogle?

Ngaba kuvakala ngathi iiNtengiso zikaGoogle ziyinto ebangela imali kwishishini lakho?

Olu luvo luqheleke kakhulu kubanini bamashishini amancinci, aphakathi, kwanamakhulu. Ukuba uchitha ixesha ufunda iiforam ezikwi-intanethi okanye iingxoxo zabasunguli, uya kubona izikhalazo ezifanayo ziphindaphindwa rhoqo: Iintengiso zikaGoogle ziye zaba nzima, zithatha ixesha, kwaye zibiza kakhulu.

Kwanamashishini awayekade efumana inzuzo ngeGoogle Ads ngoku abonakalisa ukudana. Uninzi luthi “kukho into etshintshileyo,” amaphulo awayesebenza ngaphambili awasasebenzi, iindleko ziyaqhubeka nokunyuka, kwaye imbuyekezo yotyalo-mali ayisekho.

Phakathi kwabanini bamashishini amancinci naphakathi, kukho inkolelo efanayo: Iintengiso zikaGoogle ngoku zikhetha iinkampani ezinkulu kuphela.

Ixesha apho ishishini elincinci, elinohlahlo-lwabiwo mali oluncinci kunye nokuqonda okuqinileyo kwentengiso kwi-intanethi, likwazi ukuqhuba iiphulo ezinenzuzo rhoqo libonakala liphelile kakhulu.

Namhlanje, ukukhuphisana ngempumelelo kudla ngokubonakala ngathi kufuna uhlahlo-lwabiwo mali olukhulu kakhulu kunye nokuzimisela ukwamkela ilahleko ixesha elide, ilahleko ezingenakukwazi ukugcinwa kwiinkampani ezininzi ezincinci neziphakathi.

Akunakwenzeka ukutsho ukuba iGoogle ilungiselela ngabom kuphela iinkampani ezinkulu. Nangona kunjalo, inyani esebenzayo ihlala ifana: ishishini elincinci okanye eliphakathi elingena kwiGoogle Ads namhlanje ngohlahlo-lwabiwo mali olulinganiselweyo lisebenza kwingxaki enkulu, kwaye idla ngokuba yinto engenakusoyiswa.

Ukuba olu vavanyo luchanekile, impendulo enengqondo kumnini-shishini oqeqeshekileyo ayikokuqhubeka engaboni, kodwa kukunciphisa ilahleko kwangethuba nokwabela ixesha kunye nemali kwiindlela ezinokuqikelelwa ngakumbi, ezilinganiswayo, nezingqiniweyo ngokwembali.

Ngoko ke yeyiphi enye indlela engcono kakhulu endaweni yeentengiso zikaGoogle?

Eyona ndlela ilungileyo yokutshintsha iiNtengiso zikaGoogle ayikokutshintshela kwenye iqonga leentengiso.

Iintengiso zeFacebook, iintengiso zeMicrosoft, kunye nezinye iindlela ezihlawulelwayo zihlala zineengxaki ezininzi ezifanayo: ukunyuka kwamaxabiso, ii-algorithms ezingacacanga, ukwenziwa ngcono rhoqo, kunye nokuxhomekeka okuqhubekayo kumaqonga anezikhuthazo ezingahambelaniyo nezo zamashishini amancinci naphakathi.

Kananjalo i-organic SEO ayilolona khetho lubalaseleyo kwiinkampani ezininzi. Nangona i-SEO inokuba namandla, inyani kukuba uninzi lwabanini bamashishini amancinci naphakathi abanalo ixesha, umdla, okanye umonde wokubhala, ukuhlela, ukukhuthaza, nokugcina umxholo rhoqo kangangeenyanga, okanye iminyaka, ngaphambi kokuba kuvele iziphumo ezinentsingiselo.

Eyona ndlela ilungileyo yokusebenzisa iiNtengiso zikaGoogle kukuthengisa ngaphandle.

Ukuthengisa ngaphandle yeyona ndlela indala neqinisekisiweyo yokufumana abathengi. Yindlela amashishini akhule ngayo ukusukela ekuqaleni korhwebo, kwaye yindlela efanayo esetyenziswa ziinkampani ezininzi ezinkulu kwihlabathi ukwakha ubukhosi bazo nokugcina ukukhula okuqikelelweyo nokukhula okunokwandiswa kude kube namhlanje.

Enyanisweni, ukuthengisa okuphumayo kudla ngokuba ngumahluko ocacileyo phakathi kweshishini elincinci lendawo elingakhuli ngaphaya komda othile kunye nenkampani enkulu kwishishini elifanayo ehlala iphumelela iiakhawunti ezininzi kwaye yakha ipotifoliyo eqinileyo yabathengi beshishini abakumgangatho ophezulu.

Le yokugqibela yayinobuchule kubugcisa nakwisayensi yokuthengisa ngokucwangcisiweyo nangokungaguquguqukiyo. Le yokuqala yahlala ixhomekeke kumaqonga entengiso angaqinisekanga, inethemba lokuba ii-algorithms ziya kunika abathengi egameni labo.

Ulawulo oluphumayo lubuyisela kumnini weshishini, kude namaqonga, luye kwiinkqubo eziphindaphindwayo ezinokulinganiswa, zicocwe, kwaye zilinganiswe.

Imizekelo yeeNkampani ezinkulu ezakhiwe ngokusebenzisa iNtengiso ephumayo

I-IBM yakhelwe kwisiseko sokuthengisa okuphumayo okucwangcisiweyo kudala ngaphambi kokuba kubekho intengiso yanamhlanje okanye ukuthengisa ngedijithali. Yasekwa ngo-1911, i-IBM yakhula ngokubona abathengi abanokubakho kwezoshishino, ibafundisa ngetekhnoloji entsonkothileyo, ibonise ixabiso elicacileyo, kwaye ifumane iikhontrakthi zeshishini zexesha elide.

Le nkqubo iphindaphindwe ngokucwangcisiweyo kangangamashumi eminyaka. I-IBM ayizange ibe luphawu oluthembekileyo lwehlabathi kuqala ize emva koko itsale abathengi; yaba luphawu kuba yayiqhubeka iphuma kwaye iphumelela abathengi ngokufikelela ngokuthe ngqo. Kuphela emva kweminyaka yokusebenza ngaphandle apho kwaqala ukulandela imfuno engenayo kunye nokuqatshelwa kophawu.

I-Oracle yalandela indlela efanayo emva kweminyaka emininzi. Le nkampani yaziwa kakhulu ngenkcubeko yayo yokuthengisa ephumayo engapheziyo kunye nendlela yayo yokufuna izinto ezingafunekiyo. Endaweni yokuthembela kwintengiso, ekufumaneni izinto ezintsha, okanye kwimfuno engenayo, i-Oracle yakha ishishini layo ngendlela yendabuko, ngokujolisa ngqo kubenzi bezigqibo zeshishini, ngokuqhubeka nokubabandakanya, nangokuvala iikhontrakthi ezintsonkothileyo nezinexabiso eliphezulu.

Kubalulekile ukuqaphela ukuba zombini i-IBM kunye ne-Oracle ziyaqhubeka nokuthembela kwiintengiso eziphumayo namhlanje.Nangona amaqhinga abo okuthengisa ephucukile, ukufikelela kubantu abanomdla kusengundoqo kwindlela abavelisa ngayo abathengi abatsha bamashishini. Ngamanye amazwi, ukuthengisa ngaphandle bekungekuphela nje kwendlela ezakhiwa ngayo ezi nkampani, kodwa kuseyinxalenye ephambili yendlela ezikhula ngayo.

Ubungakanani kunye nefuthe elikhawulezileyo leNtengiso ephumayo

Kwimeko entle, zingaphi ii-leads zamashishini ezikumgangatho ophezulu ezinokufunyanwa ziinkampani ezincinci okanye eziphakathi kwiGoogle Ads ngosuku olunye? Inye? Zihlanu? Zilishumi?

Nokuba ezo zikhokelo ziyafumaneka, ingakanani indleko yokwenyani, kokubini kwintengiso nakwixesha elifunekayo lokulawula, ukujonga, kunye nokuphucula rhoqo iiphulo?

Intengiso yangaphandle isebenza ngendlela eyahlukileyo ngokupheleleyo.

Xa ishishini liphuma, linokuncokola okanye lithumele i-imeyile okanye lityelele amashumi amaninzi, ngamanye amaxesha amakhulu, abantu abenza izigqibo zokwenyani namhlanje.Nokuba ziindawo ezilishumi kuphela ezijoliswe kuzo ngosuku, ezenziwa ngendlela ecwangcisiweyo nengaguqukiyo imihla ngemihla, zinokwanda ngesantya esibalulekileyo ngokuhamba kwexesha.

Ayizizo zonke ii-imeyile okanye iifowuni ekufuneka zikhokelele ekuthengisweni kwangoko ukuze kubekho ixabiso. Ukufikelela ngakunye kusasebenza injongo ebalulekileyo: kwazisa inkampani yakho, kudibanise uphawu lwakho nesisombululo esithile, kwaye kukubeka engqondweni yomthengi onokubakho.

Oko kukuthengisa ngendlela yayo ecocekileyo, kungekuphela nje ukuvala ukuthengisa, kodwa nokuqinisekisa ukuba xa umntu ocinga ngemveliso okanye inkonzo ethile kwixesha elizayo, ucinga ngawe.

I-outbound ayilindeli ukufunwa, idala ukuqhelana, umfutho, kunye nethuba ngoko nangoko.

Iindlela Zokuqala Ukwenza Intengiso Ephumayo Namhlanje

Ukuba uyavuma ukuba ukuthengisa okuphumayo akusebenzi nje kuphela, kodwa kwiimeko ezininzi kunokuqikelelwa ngakumbi kunokusebenzisa iiNtengiso zikaGoogle, umbuzo olandelayo ulula: uqala njani?

Ukuthengisa okusebenzayo okuphumayo kuqala ngemfuneko enye esisiseko: ukufikelela kwidatha yonxibelelwano yeshishini echanekileyo nesemgangathweni ophezulu.

Yiyo loo nto sakhe i Uluhlu lweeNkampani zase-USA kunye nooNxibelelwano .

Yidatha epheleleyo yamashishini aseMelika angaphezu kwezigidi ezi-3, equlethe iidilesi zeshishini, iinombolo zefowuni, oonxibelelwano be-imeyile, iiwebhusayithi, iindidi zoshishino, kunye nolwazi oluneenkcukacha malunga nomthamo wophononongo lwe-intanethi kunye nomgangatho.

Le datha ibonelela ngokufikelela kwidama elingenamkhawulo lamashishini okwenyani onokufikelela kuwo ngokucwangcisiweyo, okukuvumela ukuba wazise inkampani yakho kwaye ubonise ngokucacileyo iimveliso okanye iinkonzo zakho kubantu abenza izigqibo.

Ngexabiso lexesha elinye le-$100, i-USA Company List with Contacts inikezela ngesixhobo esisebenzayo nesinokwandiswa sokwakha inkqubo ephumayo exhasa ukukhula okuqikelelweyo kwaye ikubuyisele kulawulo lokuthengwa kwabathengi.

Ukuba Ndithenga I-Dataset Namhlanje Ndiyisebenzisa Njani?

Iiseti zethu zedatha zinokudityaniswa nakweyiphi na i-CRM ekhoyo. Ukuba ukhetha ukuseta okulula, ungasebenzisa idatha ngqo kwifomathi ye-Excel okanye ye-CSV njengoko ihanjisiwe.

Nokuba ukhetha luphi na uhlobo, eyona nto iphambili kwiziphumo kukwenza imisebenzi ephuma rhoqo, nokuba oko kuthetha ukufowuna, ukuthumela i-imeyile, ukuthumela iposi, ukutyelela ubuso ngobuso, okanye ukufikelela kwiwebhusayithi zenkampani.Xa ukufikelela ebantwini kusenziwa yonke imihla nangendlela ecwangcisiweyo, amanani ayahlangana ngokuhamba kwexesha.

Ngedatha esemgangathweni ophezulu kunye noqeqesho lokwenyani, utyalo-mali lwe-$100 lunokuba sisiseko senkqubo ephumayo edibanisa ixabiso ngokuhamba kwexesha.

Lilo elo ithemba lethu, kwaye lelo lelethu umsebenzi e IntelliKnight, ukukunika idatha oyifunayo ukuze uphumelele.