Indlela Eyodwa Engcono Kakhulu Yezikhangiso ze-Google
Ingabe ukhungathekile ngokusebenzisa izikhangiso ze-Google?
Ingabe kuzwakala sengathi i-Google Ads isiphenduke umgodi wemali ebhizinisini lakho?
Lo mbono uvame kakhulu phakathi kwabanikazi bamabhizinisi amancane, aphakathi nendawo, ngisho namakhulu. Uma uchitha isikhathi ufunda izinkundla eziku-inthanethi noma izingxoxo zabasunguli, uzobona izikhalazo ezifanayo ziphindaphindwa kaningi: Izikhangiso ze-Google seziyinkimbinkimbi, zidla isikhathi, futhi zibiza kakhulu.
Ngisho namabhizinisi ayekade enenzuzo nge-Google Ads manje aveza ukukhungatheka. Abaningi bathi “kukhona okushintshile,” imikhankaso eyayisebenza ayisasebenzi, izindleko ziyaqhubeka nokukhuphuka, futhi imbuyiselo yokutshalwa kwezimali ayisekho.
Phakathi kwabanikazi bamabhizinisi amancane naphakathi, kuye kwavela inkolelo efanayo: Izikhangiso ze-Google manje zikhetha izinkampani ezinkulu kuphela.
Isikhathi lapho ibhizinisi elincane, elihlome ngesabelomali esincane kanye nokuqonda okuqinile kokukhangisa ku-inthanethi, lingenza imikhankaso ezuzisa njalo sibonakala sesiphelile kakhulu.
Namuhla, ukuncintisana ngempumelelo kuvame ukubonakala kudinga isabelomali esikhulu kakhulu kanye nokuzimisela ukwamukela ukulahlekelwa isikhathi eside, ukulahlekelwa okungenakuqhubeka ezinkampanini eziningi ezincane neziphakathi nendawo.
Akunakwenzeka ukusho ukuthi i-Google inakekela izinkampani ezinkulu ngamabomu kuphela. Kodwa-ke, iqiniso elingokoqobo lihlala lifana: ibhizinisi elincane noma eliphakathi nendawo elingena kwi-Google Ads namuhla ngesabelomali esilinganiselwe lisebenza ngenkinga enkulu, futhi evame ukungabi namandla.
Uma lokhu kuhlola kunembile, impendulo enengqondo yomnikazi webhizinisi oqeqeshiwe akukhona ukuqhubeka engaboni, kodwa ukunciphisa ukulahlekelwa kusenesikhathi nokushintsha isikhathi kanye nemali ibe yizindlela ezibikezelwayo, ezilinganiswayo, futhi ezifakazelwe ngokomlando.
Ngakho-ke iyiphi enye indlela engcono kakhulu kunezikhangiso ze-Google?
Indlela engcono kakhulu yokukhetha izikhangiso ze-Google akukhona nje ukushintshela kwenye ipulatifomu yezikhangiso.
Izikhangiso ze-Facebook, izikhangiso ze-Microsoft, nezinye iziteshi ezikhokhelwayo zivame ukuza nezinkinga eziningi ezifanayo: izindleko ezikhuphukayo, ama-algorithms angacacile, ukwenza ngcono okuqhubekayo, kanye nokuthembela okuqhubekayo kumapulatifomu okuthi izisusa zawo azihambisani nezebhizinisi elincane neliphakathi.
Futhi i-organic SEO akuyona enye indlela engcono kakhulu yezinkampani eziningi. Nakuba i-SEO ingaba namandla, iqiniso liwukuthi iningi labanikazi bamabhizinisi amancane naphakathi abanaso isikhathi, intshisekelo, noma isineke sokubhala, ukuhlela, ukukhuthaza, nokugcina okuqukethwe njalo izinyanga, noma ngisho neminyaka, ngaphambi kokuba kuvele imiphumela enenjongo.
Indlela engcono kakhulu yokusebenzisa izikhangiso ze-Google ukumaketha okuphumayo.
Ukumaketha kwangaphandle kuyindlela endala kakhulu futhi efakazelwe kakhulu yokuthenga amakhasimende. Yindlela amabhizinisi akhule ngayo kusukela ekuqaleni kokuhweba, futhi kuyindlela efanayo esetshenziswa izinkampani eziningi ezinkulu emhlabeni ukwakha imibuso yazo nokugcina ukukhula okubikezelwayo nokukhuliswayo kuze kube namuhla.
Eqinisweni, ukumaketha okuphumayo kuvame ukuba umehluko oyinhloko phakathi kwebhizinisi elincane lendawo elingakhuli ngale komkhawulo othile kanye nenkampani enkulu embonini efanayo ehlala iwina ama-akhawunti amaningi futhi yakhe iphothifoliyo eqinile yamakhasimende ebhizinisi asezingeni eliphezulu.
Lesi sakamuva sasinolwazi lobuciko kanye nesayensi yokumaketha okuhlelekile nokuqhubekayo. Lesi sangaphambili saqhubeka sithembele ezinkundleni zokukhangisa ezingaqinisekile, sinethemba lokuthi ama-algorithms azoletha amakhasimende egameni labo.
Ukuphuma kubuyisela ukulawula kumnikazi webhizinisi, kude namapulatifomu, bese kuba izinhlelo eziphindaphindwayo ezingalinganiswa, zihlungwe, futhi zilinganiswe.
Izibonelo Zezinkampani Ezinkulu Ezakhiwe Ngokusebenzisa Ukumaketha Okuphumayo
I-IBM yakhelwe esisekelweni sokuthengisa okuphumayo okuhlelekile kudala ngaphambi kokuba kube nokukhangisa kwesimanje noma ukumaketha kwedijithali. Yasungulwa ngo-1911, i-IBM yakhula ngokuhlonza amakhasimende ebhizinisi angaba khona, ibafundise ngobuchwepheshe obuyinkimbinkimbi, ibonise inani elicacile, futhi ithole izinkontileka zebhizinisi zesikhathi eside.
Le nqubo iphindwe ngokuhlelekile amashumi eminyaka. I-IBM ayizange ibe uphawu oluthembekile lomhlaba wonke kuqala bese iheha amakhasimende; yaba uphawu ngoba yayiqhubeka nokuphuma futhi iwina amakhasimende ngokufinyelela ngqo. Kuphela ngemva kweminyaka yokusebenza ngaphandle lapho isidingo sokungena kanye nokuqashelwa kophawu kwaqala ukulandela.
I-Oracle yalandela indlela efanayo emashumini eminyaka kamuva. Le nkampani yaziwa kakhulu ngesiko layo lokuthengisa elingapheli kanye nendlela enamandla kakhulu yokushaya ucingo. Esikhundleni sokuthembela ekukhangiseni, ekutholeni izinto ezintsha, noma ekufuneni okungenayo, i-Oracle yakha ibhizinisi layo ngendlela yendabuko, ngokubhekisa ngqo kubenzi bezinqumo zebhizinisi, ngokuqhubeka nokubabandakanya, nokuvala izinkontileka eziyinkimbinkimbi nezinenani eliphezulu.
Kubalulekile futhi ukuqaphela ukuthi i-IBM ne-Oracle ziyaqhubeka nokuthembela ekuthengisweni okuphumayo namuhla.Nakuba amasu abo okumaketha ethuthukile, ukufinyelela okusheshayo kuseyisici esibalulekile endleleni abakhiqiza ngayo amakhasimende amasha ebhizinisi futhi bathole amakhasimende amasha. Ngamanye amazwi, ukumaketha okuphumayo kwakungeyona nje indlela lezi zinkampani ezakhiwa ngayo, kodwa kuseyisici esiyinhloko sendlela ezikhula ngayo.
Isikali kanye Nomphumela Osheshayo Wokumaketha Okuphumayo
Esimweni esihle kakhulu, zingaki izinkampani ezincane noma eziphakathi ezingakwazi ukukhiqiza izikhangiso ze-Google ngosuku olulodwa? Okukodwa? Okuhlanu? Okuyishumi?
Ngisho noma lawo ma-lead ebonakala, ziyini izindleko zangempela, kokubili ekusetshenzisweni kwezikhangiso kanye nesikhathi esidingekayo ukuphatha, ukuqapha, kanye nokwenza ngcono imikhankaso ngokuqhubekayo?
Ukumaketha okuphumayo kusebenza ngendlela ehluke ngokuphelele.
Uma ibhizinisi liphuma, lingakhuluma noma lithumele i-imeyili noma livakashele amashumi amaningi, ngezinye izikhathi amakhulu, abantu abenza izinqumo zangempela namuhla.Ngisho nokufinyelela okuqondiwe okuyishumi kuphela ngosuku, okwenziwa ngendlela ehlelekile futhi eqhubekayo usuku nosuku, kunganda ngesivinini esibalulekile ngokuhamba kwesikhathi.
Akuzona zonke i-imeyili noma ucingo okudingeka kuholele ekuthengisweni okusheshayo ukuze kudalwe inani. Ukufinyelela ngakunye kusafeza injongo ebalulekile: kwethula inkampani yakho, kuhlobanise umkhiqizo wakho nesixazululo esithile, futhi kukubeka engqondweni yekhasimende elingaba khona.
Lokho ukumaketha ngendlela yakho emsulwa, hhayi nje ukuvala ukuthengisa, kodwa ukuqinisekisa ukuthi lapho umuntu ofisa ukuthengisa ecabanga ngomkhiqizo noma isevisi ethile esikhathini esizayo, ucabanga ngawe.
I-outbound ayilindi isidingo, idala ukujwayelana, umfutho, kanye nethuba ngokushesha.
Izindlela Zokuqala Ukwenza Ukumaketha Okuphumayo Namuhla
Uma uvuma ukuthi ukumaketha okuphumayo akugcini nje ngokusebenza kahle, kodwa ezimweni eziningi kubikezela kakhulu kunokusebenzisa izikhangiso ze-Google, umbuzo olandelayo ulula: uqala kanjani?
Ukumaketha okuphumelelayo kwangaphandle kuqala ngesidingo esisodwa esiyisisekelo: ukufinyelela idatha yokuxhumana yebhizinisi enembile nesezingeni eliphezulu.
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Isethi yedatha inikeza ukufinyelela echibini lamabhizinisi angempela angenamkhawulo ongawafinyelela ngokuhlelekile, okukuvumela ukuthi wethule inkampani yakho futhi wethule ngokucacile imikhiqizo noma izinsizakalo zakho kubenzi bezinqumo.
Ngezindleko zesikhathi esisodwa zamaRandi ayi-100, i-USA Company List with Contacts inikeza ithuluzi eliwusizo nelikwazi ukulinganiswa lokwakha uhlelo oluphumayo olusekela ukukhula okubikezelwayo futhi olukubuyisela ekulawuleni ukuthengwa kwamakhasimende.
Uma Ngithenga Isethi Yedatha Namuhla Ngiyisebenzisa Kanjani?
Amasethi ethu edatha angahlanganiswa kunoma iyiphi i-CRM ekhona. Uma ukhetha ukusetha okulula, ungasebenzisa futhi idatha ngqo ngefomethi ye-Excel noma ye-CSV njengoba ilethwa.
Kungakhathaliseki ukuthi ukhetha yiphi ifomethi, isihluthulelo semiphumela umsebenzi oqhubekayo wokuphuma, kungakhathaliseki ukuthi lokho kusho ukushayela ucingo, ukuthumela i-imeyili, ukuthumela iposi, ukuvakasha mathupha, noma ukuxhumana namawebhusayithi enkampani.Uma ukufinyelela abantu kwenziwa nsuku zonke nangendlela ehlelekile, izinombolo ziyanda ngokuhamba kwesikhathi.
Ngedatha esezingeni eliphezulu kanye nokuqeqeshwa kwangempela, ukutshalwa kwezimali okungu-$100 kungaba yisisekelo sesistimu ephumayo ehlanganisa inani ngokuhamba kwesikhathi.
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